Communications Checkup for CEOs

How many of these questions can you honestly answer "yes" to?

  1. Employees have a clear idea of my organisation’s strategy and direction
    Yes No

  2. Employees understand what behavior is expected of them, and how they will be appraised
    Yes No

  3. Employees understand the business of the company, its structure, and the issues facing it
    Yes No

  4. Employees understand, at least at a basic level, the finances of the company
    Yes No

  5. Employees understand that the customer is the first priority
    Yes No

  6. I meet as many employees as I can whenever I visit plants and offices around the word
    Yes No

  7. I understand employee attitudes and concerns because we regularly survey their opinions
    Yes No

  8. We regularly benchmark communications best practice with similar organisations
    Yes No

  9. We have someone who is functionally responsible for communications reporting at Board level
    Yes No

  10. We communicate regularly with all employees through regular briefings, and internal media
    Yes No

  11. Our internal media contains "bad" as well as "good news"
    Yes No

  12. We have a plan so we can communicate quickly and consistently if a crisis should occur
    Yes No

  13. The "Financial Times" Journalist who covers my industry knows me by name
    Yes No

  14. I meet at least once a year with the politicians who represent me at a local, national and European Level
    Yes No

  15. I know someone in the dti and the European Commission who deals with my industry (or someone who does)
    Yes No

  16. Our Communications policy towards staff, customers and the media is driven by transparency and integrity and I make sure my colleagues deliver against this
    Yes No

  17. All my senior colleagues share my thinking on these issues, and would respond similarly to me
    Yes No

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